Monday, July 14, 2008

DIGESTIVE STORIES

These days, Reader's Digest is being packaged with little freebies in order to sell. The June edition came with a strip of Digene chewable tablets! Reader's Digest with Digene tablets - haha! Reminded me of the Koundamani-Sendhil comedy scene where Sendhil places a cool drink (known simply as "colour" in villages) on top of a television set and tells Koundamani "Anne, idhaanne Colour TV!" (brother - this is what's known as a Colour TV!)

Opened a packet of my favourite Britannia Nutrichoice Digestive biscuits and was shocked to find only one quarter of the first biscuit! Has inflation moved on from eating into my paycheck to literally "eating" into my biscuit packet!?

32 comments:

Rukmani Ram said...

ha ha.. reminds me of the kumuthams and kungumams during 90s deepavalis!

Anyway, I think RD has begun to drop in quality of late

SRI said...

Chewable tablets with Reader's digest? Sounds strange...shud have run out of ideas for promotion or the market researchers found that this is the best promotion..!!!

Jeevan said...

This clears more people are in lack to digest.

Meghna said...

yeah....chewable tablet with rd??? Weird....and I'm glad u let me knw coz I was gonna buy one....but maybe I cld jst buy an RD now LOL!

My Musings said...

Yeah! even i was surprised to see one n you indeed have a weird sense of humour jus like Senthil.. LOL!!!

Vinesh said...

@rukmani ram: kungumam always had a free shikakai shampoo or toothpowder free with an issue, that's how they became best kanna best :-)

@sri: yea, jus replied to rukmani's comment... that's how kungumam became best kanna best in circulation - RD has been acquired by the Maran family maybe :-)

Vinesh said...

@jeevan: yea, maybe people were trying to eat the paper (pages of Reader's Digest) so they're giving out Digene!

@meghna: oh come on - are u that person i've always wondered who buys a product without the offer? (This product is also available without free gift)? :-)

@my musings: chi ponganne... ungalukku eppavume ore tamaaas-u! :-D

Serendipity said...

It's not inflation; it's the rodents you invite by bringing food to your workstation!

ad libber said...

Reader's Digest is badly falling in quality. The advertisement features covers a great space than before as it is. Plus, this month's freebie was some sort of a medicine they gave in packets which resembled cigarette packets leading to collective aneurysms at my place :(

Vinesh said...

@serendipity: :-) have you started working for the Facilities team, you rodent!? :-)

@ad libber: Oh that's right, it resembled a cigarette pack - Gold Flake? :D

Keshi said...

it should be called Bloggers Digest now lol!

Keshi.

Chitra said...

Be glad that in color TV style, they didnt draw a picture of a biscuit and say here is your biscuit ...

Arun PK said...

haha :).. koundamani n senthil... dont get to see a lot of them these days.. I'm from kerala but am a close follower of tamil films.. a scence from "karahaattaakaaran" where koundamani asks senthil to buy bananas is one of my favs.. sorry it doesn't have muct to do with ur post :).. visit my blog sometime :)

Vinesh said...

@keshi: haha - im sure blogger's digest will be quite interesting :-)

@chitra: lol, yea - thank god for small mercies!

@arun pk: thanks for stopping by, arun!

My Musings said...

yeah! as i eagerly searching and waiting for my old nokia's presence, sth happened @ a restauarnt yaesterday evening! my ericsson fell into the finger bowl, Thankfully nothing happened, It seems water got into the keypad, otherwise its quite the same old!!!

SO! ericsson fighting its way up Nokia in its innocent durability

Vinesh said...

@my musings: oh, i guess this was for my earlier post :)

My Musings said...

yeah! very much buddy!!!

Vyaachum said...

Hi Vinesh, do you remember me? Anyway, I like all your stories. I'm back. We will keep in touch.

d SINNER!!! said...

RD is loosin smhow...I wish they revive back again...

Veens said...

RD used to be so good :(

Viewer said...

Britannia Nutrichoice Digestive mum fav too

Aarthi said...

Dieting?????????

tekybala said...

lol.... cool post! :)

Pointblank said...

ur tagged!

Orange Fronkey said...

what.. you guys get free crap with reader's digest? i think it's really sad that something free has to be offered with books or magazines.. i mean if i were a book, i'd be seriously offended.

Zanychild said...

yikes!
just check around
a monkey may be lurking around you
and that is what is eating all ur Britannia Nutrichoice Digestive biscuits
and biscuits with Readers Digest!
very funny!

Itz me!!! said...

sad that I missed that edition of Reader's digest

Narasimhan said...

lol. nice post.

Fantasies of a Lifetime said...

rofl. . really digene of all things?? Great post :)

G U R U said...

I feel RD could've adopted a different marketing strategy for their promotions -- 'Hajmola' digestive tablets would've been a better choice for our desi public :-D

Orange Fronkey said...

Hey Vinesh,

how's you? hope all is well.

I picked ur blog as one best blog and deserves a blog award.. not sure if you believe in things like that or not.. but here

http://orangefronkey.blogspot.com/2008/09/awarded.html

Shobana said...

Good one..the last line punch! You never know what could be possible these days!!!!

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