I have been using AXE body spray for quite sometime now. When I was younger, I thought bodysprays were for people who didn't bathe or had body odour (like a disease). The mindset shift from "not smelling bad" of "smelling good" took quite a while to set in.
What I don't get is how I'm supposed to know each fragrance. From the names - Voodoo, Orion, Apollo, Phoenix, Dimension, Gravity!!? All supermarkets I know only display "No testing" boards in their body spray section. I used to laugh at people who sniffed at the nozzle to determine the scent until I started to do it myself.
Big players like Axe will have it easy because their brand is popular, but smaller companies should provide a smell stick so that people can know what they're buying. Some people vouch for Cinthol body spray, but I would never pay money to buy something that smells just like my soap, until I know that it has something different - and good.