I used to think that I have a rare name - Vinesh (but for a few wine shops). Sometime back, a good soul by name Venesh Selva wrote to me expressing his surprise at finding "another Vinesh".
Today I googled my name, and found Vineshs with surnames ranging from Chandra, Nair, Gandhi, Raja, Iyer, Sukumar, Nambiar, Raja, Saxena, George, Gupta, to Chintaram, Jairath, Motwani, Vasnani, Winodan, Jadavji, and Hookoomsing!!!
And where was my name on the list? It showed up as the 32nd search result on Google! So much for illusions of uniqueness!
There is actually a word that refers to the act of using search engines to seek references to one's own website, or to view webpages that mention one's own name: ego surfing. Just when I thought that my narcissism was on record, came across this very interesting article about this communications professor calling self googling a shrewd form of personal brand management. Click here to read article.
The professor says, "Given that everyone from potential employers to potential mates is likely to be googling you, you should have a good idea of what they will find", adds, "whatever you say on the Web can come back and haunt you", hence, "it's important to actively put your best foot forward on the Web".
Hmm...with the kind of trouble that I'm known to get into, shouldn't Orange Juice exist then, I wonder.