Monday, August 01, 2005
DARK 'N' LOVELY
Saw this today while flipping channels: A supposedly plain-looking girl is shown with her boyfriend, in a romantic location. They have a picture taken together. It comes out really sweet, and shockingly, the guy tears the picture into pieces. Plain-looking girl realises that her "drawback" is her "brown complexion". She uses Fairever fairness cream and soon becomes "beautiful". Now the same guy approaches her, drooling, and the girl accepts his love. Aughh!! How many more ads like these?
Asin stars in this latest sense-numbing, woman-mocking advertisement. Asked why she's doing this campaign, she says, "My personal thought is black is beautiful, but several dark-skinned people think if they have fairer skin they can gain confidence. So, I support Fairever and it is the healthy way to get fairer skin."
Yea right!! What a load of bull! Why can't you just accept you're doing it for the money, girl? Stop giving such asin-gamana explanations.
I was shocked to read that the fairness cream is estimated to be a Rs.800 crore market in India! Wonder why this is not such an obsession in African countries.
Though, primarily, it is not the colour but good features that appeal to me, I am a little biased towards dark skin. I find a dusky complexion more attractive than melanin-deficient skin. So for those of you who were as repulsed as I was, at the suggestion that dark girls don't win great guys, here's some orange juice to sip! One of my favourites - the exotic Nandita Das.